In-depth look into
Meazy Retargeting strategies for your store

Meazy Retargeting platform was built to help small and mid-sized stores improve sales growth and maintain a loyal customer base. In this blog, we will look through all retargeting strategies that are currently available and how you can use them to improve monthly revenue for your store.
Reach top 35% of visitors
Description:
Promote your products or offerings to 35% of your store visitors who are most likely to engage and convert.

Duration:
14 / 21 / 30 / 60. Optimal length of 30 days.
Most marketers in most e-commerce businesses divide their audience into those who are likely and unlikely to convert. This process is called segmentation and for it to be done correctly you must take into consideration lots of metrics such as gender, age, session count, average session duration, amount of products viewed, in-Market segment and many more. Besides being very time consuming, it doesn't always perform as you'd expect. That's why we've developed an alternative algorithm that is blasting fast and highly accurate.

Meazy uses all of the metrics mentioned above and combines them with custom metrics such as viewing frequency, behavior type, customer journey stages, and many more. Eventually, all of this data is processed to see if it matches a certain pattern that usually leads to a conversion.

This strategy is ideal for newcomers who want to try out retargeting and see instant improvements in their day-to-day sales growth.
Reduce abandoned carts
Description:
Focus on visitors who abandoned cart with one or more items via engaging ads and pursue them to complete the purchase.

Duration:
14 / 21 / 30 / 60. Optimal length 60 days.
An abandoned cart is one of the most common problems for most eCommerce businesses; as such, visitors are at the end of the sales funnel, yet for some reason decide to abandon it. Meazy tackles this problem by segmenting such visitors into a separate audience list and targets them from time-to-time with a reminder about the products left in the cart.

Retargeting process is optimized not to be repetitive and with a multitude of banner ad designs, call-to-action buttons that are highly clickable. Such a strategy usually has the highest Return-on-Investment rate amongst all of the strategies reaching a staggering 1300% ROI at peak!
Increase brand awareness
Description:
Increase brand awareness for your store!

Duration:
14 / 21 / 30 / 60. Optimal length 60 days.
An absolute majority of visitors whilst browsing the web does not make the purchase on the first visit to a store and there are numerous reasons why that is so but one of the primary reasons is concentrated around brand recognition. If you manage to build trust and user confidence in the quality of your product line your store will perform better with first-time visitors as well as regular visitors.

The primary goal of this strategy is to build trust and positive associations when they think of a product or products you offer.

With this strategy, Meazy runs display ads that are custom created for your store with materials provided prior to launch by you. All you need to do is select this strategy in your dashboard and click "Set up ads" where you can upload any materials that you want to be seen on the banners and our team of designers will do the rest for you.
Convert window-shoppers
Description:
Promote your best-selling products to visitors who scrolled through the main page only without taking a closer look at the product line.

Duration:
14 / 21 / 30 / 60 optimal length 14 days.
Based on our internal research 10% to 30% of website visitors end up leaving the website without taking a closer look at the product line available. In such a case, it's hard for the platform to identify, which product may be of interest to the visitor, and exactly for such a case, we've created this strategy, that focuses on categories that were looked through and the popularity of the products within those categories.

With all the data given Meazy will promote the most popular products within the category viewed by a visitor and spend as little amount of funds as possible on their retention.

This strategy is ideal for businesses that want to improve their marketing reach and inform potential customers of the products available.

Promote discounted products
Description:
Showcase your discounted products to visitors with interest.

Duration:
14 / 21 / 30 / 60 optimal length 14 days.
A major discount is always a great way to stimulate sales growth as customers are keen to purchase a good product at a good price. This strategy was made for customers to whom price reduction or a discount is a decisive factor before buying something. The audience list within this strategy is focused on visitors who have only viewed products with a discount and banner ads will reflect only discounted items to create an immersion of a sell-off.

Alternatively, you may inform us of a sell-off, and we will reflect it on your banners. Meazy will optimize your strategy budget to decrease costs and improve your ROI. We believe this strategy is ideal for store owners who use discounts regularly and want to get the most from them within a short timeframe.
Reengage past visitors
Description:
Send a gentle reminder about your store and convert your old visitors.

Duration:
14 / 21 / 30 / 60 optimal length 30 days.
With the recent pandemic crisis, many online shoppers have postponed their purchases indefinitely, and retargeting is a great way to send them a kind reminder about their desired products. In this strategy, Meazy uses a much larger audience list with an advanced algorithm of bidding that focuses on visitors with the higher product interest rate to reduce cost-per-click on your banner ads.

Additionally, visitors with a higher interest rate will see your ads more frequently in comparison to others. This strategy is proven to be most effective when targeted on a large audience of visitors who haven't visited a specific store for a while.
Showcase your advantages
Description:
Got a sell-off? Free delivery? New products listed? Let your visitors know all about with custom-tailored ads

Duration:
14 / 21 / 30 / 60 optimal length 14 days.
To effectively convey the value of the store and the products offered it is essential to communicate with your audience and showcase your advantages. Our team of designers will create custom-tailored banner ads that will focus on your advantages and how your store is better.

Over time as this strategy is active, your website visitors will see your primary advantages alongside their products of interest, which will lead them into a sales funnel that ends with a conversion.
What strategy would you like to see next? Let us know in the comments below!
Roman Pilipenko
Marketing manager of Meazy
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